Web visibility and reservations through official websites for accommodations in Tuscany
WebPromoter is specialized in Tuscany accommodations promotion by offering advantages of its own special service Top Tuscany.
It is an annual promotional service for Villas, Farmhouses, Bed and Breakfast and all kind of lodgings that want to be visible on search engines and on DiscoverTuscany network, so that they can maximize direct bookings and cut brokerage costs of portals and agencies.
The service has different levels:
- Organic positioning on search engines
- Planning and management of Google Adwords Campaigns
- Visibility on DiscoverTuscany network
- Webmarketing and Webanalytics consulting
Search engines positioning
This is the most important part of Top-Tuscany promotion and is based over Top Positioning service. It is based on optimization and indexing of accommodations' websites, in order to be among first results on search engines for specific keywords. The website is indexed for Italian and English key-words, and main concepts being promoting on search engines are decided in accordance with our customers, pushing on accommodation's type, characteristics and location.
Positioning results are achieved within a certain amount of time and grow constantly reaching then an excellent visibility, as proved from the many websites of Tuscany accommodations followed by WebPromoter.
Google Adwords campaigns
A pay-per-click campaign is a valuable channel to drive potential clients to your website from search engines and is complementary to organic positioning.
Included in Top Tuscany service, WebPromoter plans and manages on behalf of the accommodation a campaign in Google Adwords, following the geo-linguistic target and daily budget indicated by the client.
The campaign is optional and can be changed or stopped at any time during the year. The expenses are paid directly to Google by clients.
WebPromoter created a network of online tourist guides that is constantly promoted and has a great visibility on the Web, with about 5000 daily visits mainly from Anglos axon catchment areas. The network consists of:
- TuscanyAccommodation.com - AgriturismoInToscana.com
- FlorenceAccommodation.com - FirenzeAlloggio.com
- TuscanyPictures.com - FlorencePictures.com
As part of Top Tuscany service the accommodation is reviewed and listed in the appropriate categories of each portal, directly linked to official website in order to obtain immediately first direct contacts.
Web Analytics Consultancy
Top Tuscany in not just a service: the client can count on WebPromoter's consultancy and experience for all main aspects of tourist web marketing.
Accommodation's website is monitored thanks to Google Analytics (http://www.google.com/analytics/) and WebPromoter assists you in analyzing data of your website performance.
We pay particular attention to identify web traffic sources (keyword used in searches, or portals) that actually convert visits to your website into reservations, in order to always aim to a better promotion strategy.
Time, Results and Costs
Top Tuscany promotion is customized upon your needs and has a annual cost with no fee or commission on received reservations. Positioning can require several months for a website to be visible on organic searches. Listing in our Discover Tuscany network and possible Google Adwords campaign let to accommodation website to start immediately increasing contacts.
After promotion first year the tourist accommodation is generally able to drive most of reservations directly through its own website, rather than other portals.